Gazing at a shimmering salt pan below, a group of first-time Saudi hikers descended craggy slopes into a volcanic crater, part of a hidden trove of natural wonders being promoted to kickstart tourism.
Saudi Arabia will soon begin issuing tourist visas, opening up one of the last frontiers of global tourism – a sector touted as the desert kingdom’s “white oil” – as it steps up diversification efforts to wean itself off its crude oil dependence.
But the conservative country, notorious for sex segregation and its austere dress code, is seen as an unlikely destination for global tourists aside from Muslim pilgrims visiting holy sites in Mecca and Medina.
Now in the midst of historic social change, the kingdom is seeking a place on the global tourism map by promoting sites such as the Al Wahbah crater, widely unheard of even within Saudi Arabia with the near absence of local tourism.
On a warm winter weekend, Amr Khalifa, a private tour operator, brought a group of first-time Saudi campers to hike to the bottom of the crater.
Clutching hiking poles, the hikers picked their way through the slippery, boulder-strewn path to the salt pan.
“I told my friends about Al Wahbah,” said Jeddah-based corporate banker Mohamed Bahroon. “They had no clue.”
The little-known crater, barely a four-hour drive from the western city of Jeddah, is a remnant of volcanic activity — local folklore, however, has it as having been formed when two mountains were so passionately in love that one uprooted itself to unite with the other, leaving a bowl-shaped depression in its place.
In recent months, authorities have built roads and markers to the site and erected picnic shelters around the rim of the crater.
“The key challenge is to make such tourism sites accessible,” said Khalifa, adding that he only had one camping group at the site that weekend. More